Mudroom Jackson Hole (Remote Co‑op)
During this semester‑long remote co‑op, I served as Mudroom Jackson Hole’s social media director and lead creative. I was responsible for developing, designing, and curating content across Instagram and Facebook. My work included creating visual assets, writing copy, managing posting schedules, and shaping the brand’s digital voice to increase engagement and strengthen their online presence.
Before & After
One of the biggest parts of my role at Mudroom Jackson Hole was tracking how our content performed and adjusting strategy in real time. When I first joined, posts were averaging around 7k views. By the end of my co‑op, the content I created was consistently reaching 28k views, and the account had gained over 100 new followers. Seeing that jump happen through the before‑and‑after analytics was a clear sign that the new visual direction, posting rhythm, and overall tone were connecting with the audience. It became a great example of how thoughtful design and consistent strategy can directly influence engagement.
