Creature Mark Redesign
This logo began as a class assignment to design a creature mark, a simplified logo inspired by an animal. I chose the cockatiel for its distinctive crest and playful energy. After finishing the project for class, I decided to expand on it just for fun, refining the shapes, experimenting with variations, and pushing the design further. The result is a clean, modern mark that captures the cockatiel’s personality while showing how a simple class exercise can grow into a polished design.
Sketches
Sketched a cockatiel to learn attributes and find what I wanted to keep moving forward with.
Digital Ideation
Experimentation with different poses and shapes implemented in the bird.
Final Creature Mark
Digital Ideation
Experimented with different ideas and type.
Digital Iteration
Picked a direction and iterated on it.
Final Wordmark
Packaging
Final package design layout.
