Creature Mark Redesign
This logo began as a class assignment to design a creature mark, a simplified logo inspired by an animal. I chose the cockatiel for its distinctive crest and playful energy. After finishing the project for class, I decided to expand on it just for fun, refining the shapes, experimenting with variations, and pushing the design further. The result is a clean, modern mark that captures the cockatiel’s personality while showing how a simple class exercise can grow into a polished design.
Sketches
Sketched a cockatiel to learn attributes and find what I wanted to keep moving forward with.
Digital Ideation
Final Creature Mark
Digital Ideation
Experimented with different ideas and type.
Digital Iteration
Picked a direction and iterated on it.
Final Wordmark
